Hallmark is advertising Confidence through a card showing a little girl raising her hand for her teacher to call on her to tell the answer that she is so sure of.
They are using bright, stand-out colors, such as pink, green, and yellow to show happiness and excitement. The girl is smiling to show how joyful she is in knowing the anwser and wanting to share it with her class. There are books, papers, and desks to show the scene is a school classroom.
The purpose for this advertisment is to show Confidence, that is why confidence is writtin in huge letters in the middle. They want you to know by getting the card, you will be ecstatic and confident. The whole meaning of the ad is wanting people to buy Hallmark cards and be confident and to give you and others such as your children confidence.
They want to help people feel good about themselves and sell their product as well.
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